Bill Advantage

Know Your Insurance Company

Denial rates, appeal deadlines, and what actually works -- for every major insurer. Plus a plain-English guide to the most common denial codes.

Fewer than 1% of denied claims are ever appealed. Of those that are, 44% succeed. The information on this page is designed to help you be one of them.

Major Insurers

UnitedHealthcare

20% ACA marketplace (Plan Year 2024) (CMS Transparency in Coverage)

Appeal deadline: 65 calendar days from denial date

  • +UHC has the shortest commercial appeal deadline among major insurers at 65 days. Aetna, BCBS, and Cigna allow 180 days. Missing this window forfeits your appeal right permanently.
  • +Medical necessity denials must reference UHC's Coverage Determination Guidelines (CDGs), which are publicly searchable at UHCProvider.com. Generic appeals without CDG citations are the most common reason well-documented appeals still fail.
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Aetna

22% ACA marketplace (Plan Year 2024) (CMS Transparency in Coverage)

Appeal deadline: 180 days from denial date

  • +Aetna publishes Clinical Policy Bulletins (CPBs) that define their medical necessity criteria for specific services. Appeals referencing the specific CPB succeed at significantly higher rates than generic appeals.
  • +Aetna's 180-day commercial appeal deadline gives you more time than UHC but the deadline is still firm.
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Cigna

Not separately reported for ACA marketplace (CMS Transparency in Coverage)

Appeal deadline: 180 days from denial date

  • +Cigna uses EviCore, a third-party prior authorization management company, for many specialty services including radiology, oncology, and musculoskeletal procedures.
  • +Cigna was the subject of a lawsuit alleging its AI claim review system spent 1.2 seconds per claim, resulting in over 300,000 denials in two months.
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Anthem Blue Cross Blue Shield

23% ACA marketplace (Plan Year 2024) (CMS Transparency in Coverage)

Appeal deadline: 180 days from denial date

  • +Anthem operates as Blue Cross Blue Shield in multiple states. Policies, appeal addresses, and procedures vary significantly by state. The national template does not apply uniformly.
  • +Anthem was rated by 59% of physicians as having high or extremely high prior authorization burden.
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Humana

5.8% Medicare Advantage prior auth denial rate (KFF analysis of CMS data)

Appeal deadline: 180 days from denial date

  • +Humana has one of the lower Medicare Advantage prior authorization denial rates among major insurers at 5.8%, compared to UHC at 12.8%.
  • +Humana was rated by 64% of physicians as having high or extremely high prior authorization burden -- second only to UHC.
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Medicare (Original)

28.8% prior authorization denial rate (2023) (CMS data)

Appeal deadline: 120 days from denial for Part B

  • +Original Medicare has a five-level appeals process: Redetermination, Reconsideration, ALJ Hearing, Medicare Appeals Council, Federal Court.
  • +Part A appeals deadline is 60 days from the date of the denial notice. Part B appeals deadline is 120 days.
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Common Denial Codes Explained

These codes appear on your Explanation of Benefits (EOB) or denial letter. Here is what they mean in plain English.

CO-4 - Missing or incorrect modifier

Your claim was missing a code that tells the insurer more detail about how or where a service was performed. Without it, the claim cannot be processed.

Ask your provider to review the claim for missing modifiers and resubmit with the correct modifier attached. This is a provider-side fix, not an appeal.

CO-11 - Diagnosis does not support the procedure

The insurer says the diagnosis code on your claim does not justify the procedure that was billed. This is often a coding mismatch, not a clinical judgment.

Request an itemized bill from your provider. Verify that the diagnosis and procedure codes are accurate. If correct, appeal with clinical documentation showing why the procedure was necessary for your diagnosis.

CO-15 - Prior authorization missing or invalid

High when clinical documentation is strong

The insurer required pre-approval for this service before it was performed, and that approval was either not obtained or is not showing correctly on the claim.

Check whether your provider obtained prior authorization. If they did, ask them to resubmit with the authorization number. If no auth was obtained, file an appeal with clinical documentation supporting medical necessity. Retroactive authorization is sometimes granted.

CO-16 - Missing information or submission error

Very high when corrected and resubmitted

The claim is incomplete. A required field -- patient ID, provider NPI, or supporting documentation -- is missing or incorrect.

This is almost always a provider billing error. Contact your provider's billing department and ask them to correct and resubmit the claim. You should not owe anything while this is being resolved.

CO-18 - Duplicate claim

The insurer has already received and processed this claim. A second submission was flagged as a duplicate.

Verify with your provider whether the original claim was paid. If it was, no action is needed. If it was not paid, ask your provider to appeal with documentation showing the original claim was not processed.

CO-29 - Claim filed after the deadline

Low -- deadlines are strictly enforced

Your provider submitted the claim after the insurer's filing deadline. Most insurers have strict windows -- typically 90 to 365 days from the date of service.

This is a provider-side error. Ask your provider to appeal with documentation showing why the filing was late. Some insurers grant exceptions for extenuating circumstances. Patients are generally not responsible for late filing penalties.

CO-45 - Charges exceed the allowed amount

Your provider billed more than what your insurer has agreed to pay for this service. If your provider is in-network, you cannot be billed for the difference. This is called balance billing and is generally prohibited for in-network providers.

If your provider is in-network, you owe only your plan's cost-sharing (copay, coinsurance, or deductible). You are not responsible for the difference between billed and allowed amounts. Contact your insurer if the provider attempts to bill you for the balance.

CO-50 - Medical necessity denied

High -- approximately 44% of internal appeals succeed industry-wide

The insurer decided the service was not medically necessary based on their coverage criteria. This is one of the most common and most frequently overturned denials.

Appeal with your doctor's clinical notes, test results, and a letter from your physician explaining why the service was necessary. Reference the insurer's specific medical necessity criteria in your appeal. CO-50 denials are among the most commonly overturned in external review.

CO-97 - Service bundled into another payment

The insurer says this service is already included in the payment for a different service that was billed at the same time. You cannot be paid separately for it.

Ask your provider to verify the bundling rules for these procedure codes. If the services were genuinely separate and distinct, your provider may be able to resubmit with a modifier indicating they should be billed separately.

CO-109 - Wrong payer billed

The claim was sent to the wrong insurance company. This is a billing error.

Contact your provider's billing department. Verify which insurer should be billed as primary. Ask them to resubmit to the correct payer.

PR-1 - Deductible applies

You have not yet met your annual deductible. You are responsible for this amount until your deductible is satisfied. This is not a denial -- it is how your plan works.

Verify your current deductible balance with your insurer. Track your deductible progress in your Bill Advantage claims ledger. Once your deductible is met, your plan begins sharing costs.

PR-2 - Coinsurance applies

You are responsible for your share of the cost after the deductible is met. Your plan covers a percentage and you owe the rest. This is not a denial.

Verify the coinsurance percentage in your Summary of Benefits and Coverage. Confirm the allowed amount was calculated correctly. If the amount seems wrong, contact your insurer.

PR-3 - Copay applies

You owe a fixed copay for this service. This is not a denial -- it is your plan's standard cost-sharing.

Verify the copay amount matches your plan documents. If you have already paid the copay, confirm with your provider that it was recorded.

610 - Charges exceed allowable amount (payer-specific)

This is a payer-specific code used by some insurers, including Wellmark Blue Cross Blue Shield, to indicate that billed charges exceed the allowable rate. If your provider is in-network, you are not responsible for the difference.

Confirm your provider is in-network. If they are, you owe only your plan cost-sharing, not the full billed amount. Contact your insurer if the provider attempts to collect the balance.